Consistency is one of the kinds in a nuanced world of entity oriented search. Here we look at the changing state of natural language understanding, consistent entity determination, the influence of predictability and probability for disambiguation confidence and the impacts of co-occurrence. We also look at how you can embrace these concepts and more to help search engines join the probable dots and strengthen your search projects.
Dawn Anderson is the Managing Director of Bertey, a digital agency based in Manchester, UK. She has been in SEO for 13 years and in addition to running her agency also lectures periodically on search and digital marketing strategy at Manchester Metropolitan University. She also supervises Masters students undertaking their dissertations in digital marketing strategy. Dawn has spoken at conferences both in the UK and internationally including SMX, Pubcon, MozCon, State of Search and more