The presentations
The future of Search - Béla E. Papp - Microsoft
Getting traffic from zero-click searches with language and seo - Cindy Krum - Mobile Moxie
Optimizing SEO at scale, localized - Dieuwerke Antoons - bol.com
AdvancedAd Customization: ConditionalAds - Martin Röttgerding - Bloofusion
Technical SEO testing - Bastian Grimm - Peakace
Spotting patterns for actionable insights that reap results - Izzi Smith - Ryte
Match-Type Mayhem - Gianluca Binelli - Boosterbox
Growing SEO by involving the company - Pascal van Neder - House of HR
Query Management in the New Match Type World - Brad Geddes - Adalysis
Connecting the probable dots - Dawn Anderson - Move It Digital Marketing
Technical SEO testing - Bastian Grimm - Peakace
Spotting patterns for actionable insights that reap results - Izzi Smith - Ryte
Take back control of PPC in an AI World - Frederick Vallaeys - Optmyzer
Creating an integrated digital strategic approach - Judith Lewis - DeCabbit
The secrets of successfully in-housing SEA - Jeroen Maaijen - TUI Benelux